Yahoo has only said that Mayer will be on hand to unveil
something related to a product. A company spokeswoman didn't immediately
respond to a request for comment about the potential Tumblr
acquisition.
Buying Tumblr would fulfill Mayer's goal of reaching a wider audience on smartphones and tablet computers.
Tumblr serves up a constantly changing collage of stories, photos and other digital content served up by users who are increasingly connecting to the service through its mobile applications. The service is also one of the hottest sites among teens and young adults, a demographic that Mayer, 37, thinks Yahoo needs to do a better job of reaching.
If it's completed, the Tumblr deal would be Mayer's biggest coup - and, at the same time, the biggest risk - since
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Buying Tumblr would fulfill Mayer's goal of reaching a wider audience on smartphones and tablet computers.
Tumblr serves up a constantly changing collage of stories, photos and other digital content served up by users who are increasingly connecting to the service through its mobile applications. The service is also one of the hottest sites among teens and young adults, a demographic that Mayer, 37, thinks Yahoo needs to do a better job of reaching.
If it's completed, the Tumblr deal would be Mayer's biggest coup - and, at the same time, the biggest risk - since
Stock tips
share tips
ncdex tips
nifty tips
intraday tips
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